Speaker 1: Hi, and welcome to a special edition of Money with Alpha today, because I am chatting to the beautiful Maree Kirkpatrick. Hello. Hello, lovely. Welcome back. I was, we were just talking before we hit record, I was trying to figure out the last time you were actually on the show, and it was a fair while ago. So it's about time I have you back on. So, Maree is one of these beautiful humans who also does sales strategy and is very, very passionate about what she does, is very good about it, is very, like, caring. I don't, don't think I've ever met anybody in the sale space in particular who's quite as, I don't know, I suppose, deeply human as you are. I'll take it. So thank you for being you, for starters. And give everyone, the, the listeners, 'cause some will be new to you, Yeah. they, they might not necessarily know you. And you've also had another human since I... Yeah, I've had you on as well. Oh. Yes. So, our ... always seems to grow, and I find as humans we grow quite a lot when we, we become parents. Absolutely. Even for multiple times. So share with us a little bit about who you are, what you do, and why you do it. Yeah. So I am crazily passionate about women earning more money, and especially in business, because I believe that business gives you that flexibility to have the lifestyle that you want by design. And as you mentioned, yes, I have had a, another human in between our last chat. So I'm a mom of three kids. I run two businesses. And I'm not about the hustle and the pushing. I'm about sales being from a really serving point of view. I don't feel like you have to be a muppet to be successful in selling and things like that too. So it's something that has evolved over the years. I've been doing it for a very, very long time. And it's just about empowering women to show them that sales doesn't have to be this ick factor or uncomfortable or hustley and icky and quite masculine. It can literally be from a place of caring, wanting to help people, and showing them your true value and how you can really move them forward in what area, whatever area it is that you're working on. Goodness gracious. So yeah. That's what I'm all about. Yeah. And I love that. And it's, and we, again, I was like, "Well, we need to probably hit record now," 'cause we're having all these really juicy conversations. You know, that, that... I love the word muppet. Like, there's that, like, muppet factor, which is what we've probably traditionally associated with selling. Yeah. And it's a little bit like the money space. Like, it's often associated with men. And it's, it's not something that's considered sort of easy necessarily. And, and there's, there's sort of the two aspects to selling. There's like, you know, features versus benefits type of thing as well, which I always find interesting. So there's a few few different layers. But should we start there? So when we talk about features versus benefits, and actually, like, starting the process, like if somebody was to really do a complete overhaul of their, their sales Yeah. like, where would they start? So you wanna start by looking at, what is the actual solution that you are selling, right? It's not... So many people go into like, "Oh, I'm gonna create this offer or this package or this whiz-bang thing that I think that everyone needs. I can help everyone," right? And what tends to happen is that they miss the point of, what is the actual solution you're selling? Because people don't buy things, they buy the feeling, either towards something or away from something. And so you wanna focus on, what is the solution, the transformation, that feelings that you are helping people to move towards or away from? So if we look at it from a money point of view, for some people, money can be really stressful, it can be overwhelming, and it can be like, "Ugh, I don't wanna deal with it. Let's bury my head in the ground." So if we're looking at selling money products or helping people with their money, it's like, what are those feelings that people wanna feel when working with you, that it's like a safe place? It's not like, "Oh, you're the worst person I've ever seen that manages money," or anything along those lines. It's, how do I help them feel calm and solved and with that level of hope as to what they can really experience moving forward? Yeah. And when you have that, that it, it also helps you drive how you do what you do. Like I, I, I feel like, as a business owner, I've evolved a lot because having worked with people it's like, oh, I see what works better, you know? Some of my programs now are actually longer than they used to be 'cause I was like, people need a little bit more, not just handholding, but also time to implement things, and then time for me to do stuff alongside them. So I don't want them to feel like rushed, like, "Oh, we've got to rush through these sessions because we've only got this many." I was "No, no, I want it to feel calm. I want you to feel seen." "I want the, the whole process to feel very seamless and nourishing as well, when you come out the other end it hasn't felt hard and it's felt very empowering too." Yeah. So yes, yeah. Absolutely. so what, what place then, like, messaging... I, I listen to a few podcasts and the, the concept of storytelling has come up a Yes. lately. How does messaging and storytelling kind of get woven into the sales process? So a lot of the time people buy off people, right? Like, we're not buying... Well, even when we buy off big, big companies, it's about the brand and kind of what they stand for. I know that Tesla has had a huge hit in the market because of maybe some things that their head honcho has kind of been doing. And so when we look at selling and looking at our ideal client, it's like, how do we connect who we are and what we stand for with what their needs and desires and things like that are? But what I also see is people do a lot of this storytelling, but it's very sometimes shallow. Mm-hmm. It's a little bit like, "Ooh, that sounds great, but where's the real substance?" And-... showing that true value and the transformation that we can also help in that space with. So when it comes to storytelling and messaging, it's about really getting on the level with your ideal client, like getting on the floor, not literally but figuratively. It's not talking to them from like a, "I'm better, these are my expertise." It's like, "I get exactly where you're at. Take my hand, let's do this together." Yeah. I love that. And what about... 'Cause there's, there's always been this, I suppose, maybe confusion around, well, what is sales? What is marketing? Mm-hmm. What is building a brand? Like Yeah. how do all those pieces fit together? Yeah, I get really ranty about this, so I do my best to keep myself in check. Totally, I love rants, go for it. Yeah, so people think that if they're not making enough money in their business, it's because they don't have enough leads and inquiries. And so what they tend to do is they tend to turn up their marketing. So social media, ads, networking, emails, all the things to try and drive more leads into their business. And I always find that really interesting, because when I sit and say to them, "Well, you've got... Okay, so we're doing that for your marketing, but what are you... What, how are you actually converting these people?" Because marketing is to bring in the leads. Sales is to convert. Mm-hmm. I see a lot of people with amazing marketing machines, but aren't converting. I see people with 10,000 people on their database, but not enough sales and cash flow. That kind of links and shows that their marketing is that efficient. Mm-hmm. So we want to have marketing and sales married together. Mm-hmm. I believe that you need to have your sales process sorted first before you turn on your marketing, because if you turn on your marketing without having your sales process sorted, you are literally pouring water into a bucket with holes in it. Mm-hmm. You are losing leads, you are losing sales, and you go into this mentality of constantly hunting for new leads and inquiries rather than nurturing the people that are already in your bucket. Like look after the water that's already in there. Mm-hmm. So I'm a huge believer in sales first from a system and strategy point of view, and then drive the leads from a marketing point of view. But a lot of businesses just focus on the marketing and think that that will result in more sales. Yeah. And, and you don't even know if you've got your messaging right, 'cause until you figured out exactly who you're actually Mm-hmm. how you help them and why they should come to you, I don't even know how you could get your messaging right in the marketing space anyway. Yeah. Yeah, but people do it all the time. They do all the time. And then what they I, I'm guilty of it too. That's how I started. I've been like that as well. I'm very... Like we're self-aware about this stuff. But what I would say to people listening is, if you are struggling to make more cash flow in your business or you need more clients and sales, look at your sales process and your sales strategy first. Mm-hmm. Look at your data and your metrics, what's working, what's not working, fill in the plugs, and then turn on your marketing tap, because people will throw a lot of money at finding the silver bullet, whether it's more courses, more programs, more Facebook ads, more templates, more AI prompting stuff, where really their issue is the conversion piece, and that's where they're not really focusing on, because not many people tell you or teach you how to sell with connection and heart and actually caring and not being a muppet. Like you can be a really good human and have a really successful business at the same time. Yeah. Oh, Mm-hmm. That's, yeah. And it's, it's a really interesting kind of perspective and you, and people are like, well," 'cause sales and marketing usually kind of get bundled together. Yep. It's like, well, they, they are distinctive areas. And, and I think what really made it clear was when you took me through how to do like a my, what's my sales process? Mm-hmm. And then, and then as you start to clarify, I, I realized how unclear I was and went, "Aha, that is why the marketing that I've been doing isn't really working-" Yeah. when it's not human to, like marketing when I'm actually like talking to people works really well, but when it's just kind Biggest for ... something representing Mm-hmm. ... doesn't quite land, Yes. I wasn't clear really on, on all of the other things. Like who is, who is the person that I'm ultimately helping? Yeah, absolutely. And I see that business owners will go and do like strategy work and planning, like so much planning happens in the business world. Like let's plan all the things. Yeah. You can plan till the cows come home. Unless you have a sales process and a sales strategy to make you money, you will struggle or you'll be winging it, right? Like stop spending your money on all the shiny things. Yeah. Figure out how you need to sell what it is that you do, and then turn on all the marketing taps that you want. Go and play in the bigger spaces. Yeah. Know where your clients are. Know what they need to hear, feel, see to work with you and then go from there. Yeah, yeah. So tapping into, to all of that. ... because I, 'cause I find, so why, why have you chosen to just be a sales strategist? 'Cause I think with your experience, you could be like a full-on business coach. So
Speaker 2: Yeah.
Speaker 1: so many different areas, but you've really just focused on sales. Why is that?
Speaker 2: I literally had this conversation with someone yesterday who inquired and she said, "Marie, you kind of sound a little bit more than just sales?" And I was like, "Yeah, I am." Because I know that when I work with a business, when I start to generate a lot of sales and double and triple their turnover, then there's obviously other things in the business that need to move forward with that.
Speaker 1: Mm-hmm.
Speaker 2: However, I think that there's a lot of business coaches, in inverted commas, that think that they know what to do, but a lot of the time, they just focus on the marketing. And it's like, "Here's how we can get more leads. Here's how we can get more reach." All great, but that doesn't always equal dollars in the bank. And so, I'm so passionate about the sales side of it because I don't believe that there's a lot of people doing sales well and effectively, especially women. We tend to hold back. We tend to like, "Oh, we don't want people to judge us." Our self-worth kicks in sometimes, and I'm the same, the monkey brain kicks in of like, "Is this right? Am I too expensive? Will they like me? What if they say no?" Like, all of that happens, where really, if we look at sales from a serving point of view, then everything else will just follow. And so I focus purely on not purely on sales, but I have a heavier focus on sales because once I can get you selling effectively and your business is growing, we can sort everything else out.
Speaker 1: Yeah. Yeah, 'cause the other thing too, like when you, if you think of like the marketing as like the front end, just visibility.
Speaker 2: Yeah.
Speaker 1: The other thing that flows on from sales is, well then how do you onboard a client?
Speaker 2: Mm-hmm.
Speaker 1: How do you nurture and maintain a client? Like, all of that is still linked to the sales process.
Speaker 2: Absolutely.
Speaker 1: And, then the pricing, once you start to actually delve into it, you're like, okay, well this is the value that I add. This is the value that they will receive. So I can more easily justify the prices that I'm charging because this is what they can expect to get. While they might pay this, or this is their investment, they have the ability to receive blah, blah, blah. Like it depend, it depends on whether it's a product or service of course, and and what they're actually wanting it for. But then how to then keep the customer happy. Well, how to bring them on for starters, and then when you figure all that out and what it takes, 'cause I, I literally just for a program I'm, I'm launching in a few, in a month or so, is I did like the onboarding process and went yeah, that's why I'm limiting this to 10 people because if I did that, I can only handle 10 people at one time.
Speaker 2: Absolutely, yep.
Speaker 1: Otherwise, I will burn out.
Speaker 2: Yeah.
Speaker 1: And I won't be serving the people appropriately, and that's not what I want.
Speaker 2: Yeah. A lot of people think that sales is just about the price. And what I've developed is a seven-step sales process that actually, I think price is maybe step five or four maybe. And so when we just focus on price, we're missing so much juiciness that actually happens, 80% of the sale happens in step two.
Speaker 1: Mm-hmm.
Speaker 2: 80, 80%.
Speaker 1: Yeah.
Speaker 2: Right? If you stuff up everything else in all the other steps, 80% of that sale happens in the first two steps of that process. But what people tend to focus on so hard is like, how do I sell it? How do I price, price, price?
Speaker 1: Mm-hmm.
Speaker 2: And then what happens once someone actually comes on board, and people think the sale stops once someone's come on board, but it's not. When they wanna have a look at retention rates, and we wanna have a look at customer journey path, and how people move through our business, and what happens once we have served them once, what other product services can we help them with as they move through their journey? So I think that's really, really important.
Speaker 1: Yes, yeah. And you see like you, you, I mean, I've experienced service businesses where you've purchased and that's it. Like you, you get the thing and you don't really hear from them again.
Speaker 2: Yeah.
Speaker 1: And then they, then you get sales emails. And it's like but I've already bought the thing. Can
Speaker 2: Yeah.
Speaker 1: Like I've, I've had this happen to me a few times with events in the last few months, where I've actually bought a ticket to the event, and instead of putting me into the event purchase sequence, they've put me into the event buy
Speaker 2: Yeah.
Speaker 1: and they're trying to sell me the event. And I was like, no, no, you can, you can sell me the event to make me show up because I've
Speaker 2: Yeah.
Speaker 1: ... ticket. So
Speaker 2: Yeah.
Speaker 1: you can keep, keep me informed and, and make sure that I'm really, I'm continuing to be connected with the value of why I should really show up because it's a lot easier to just stay in my pajamas at home. But don't sell to me like I haven't bought it yet.
Speaker 2: Yeah.
Speaker 1: 'Cause then I just feel like a number.
Speaker 2: Yeah. There's, mate, there is so many things that businesses do I think really damaging sales strategies that they use. One of them is exactly what you're talking about. Other ones that I've seen are when people when someone has already bought something, and then they put on a sale or an offer and they send it out to And the people that have already bought are like...
Speaker 1: Well, why, why did I buy now?
Speaker 2: I've just paid, yeah, more than what I need to."
Speaker 1: Yeah.
Speaker 2: I had a recent experience where I bought a ticket to something and then this person ran Facebook ads two-for-one offers, and I wasn't happy about it. I absolutely was not happy about it. I thought, wow, that is the easiest way to burn your ideal clients and someone that has paid you money. And so it's not always about getting money in the bank. It's about doing it from a really connected, service-based
Speaker 1: Mm-hmm.
Speaker 2: keeping your ideal client at the front of everything that you do. How would you feel as the customer if you experienced A, B, and C? If I wanted more of those ideal clients or more of those sales, what else do I need to do to bring in more of those ideal clients? But yeah, there's some really interesting sales strategies that are out there, and I'm not all about everyone is your ideal client and every sale is a good sale. I don't believe in that.
Speaker 1: Yeah.
Speaker 2: Because I don't think that there's enough like wine, chocolate chips in the world to manage the emotions or the ick-ness
Speaker 1: Yeah.
Speaker 2: working with people that you don't enjoy working with, that
Speaker 1: Yeah.
Speaker 2: light up.
Speaker 1: So that brings me to a question, which is something that I, I've, I grappled with, is the concept of niching.
Speaker 2: Yes.
Speaker 1: And niching too soon or niching not enough or not niching soon enough? Like what's, what's your perspective on the
Speaker 2: Yeah.
Speaker 1: ... of niching?
Speaker 2: So I know you and I have worked together for a little while, and I think very differently about niching. When I first started in my consulting business, it was like every business person I spoke to was like, "You really need to niche down. You need to niche down, you need to niche down. Niche down to real estate agents, niche down to this, ni-" And I was like, "Okay, okay, okay." And then I was like, "I don't want to or need to niche down so tightly that I'm dealing with these people, and if people outside of that box come, then great." What I believe in niching down to is the type of people you want to work with.
Speaker 1: Mm-hmm.
Speaker 2: For example, in my business, I have small business owners, I have large business owners, I have business owners that turning over a hundred, under a hundred K, I have business owners turning over into the millions. The common factor of those people is their values, is their belief, is what they are wanting to impact on the world.
Speaker 1: Yeah.
Speaker 2: I will not work with a business that is just interested in making a bucket ton more cash if they're going to be muppets in the way that they do it, or their business is having a negative impact on people and the society around them.
Speaker 1: Mm-hmm.
Speaker 2: Like, I'm just not interested in it.
Speaker 1: Yeah.
Speaker 2: And I feel like the businesses that I have worked with and working with and the ones that I'm looking to work with in the future are the people that are making massive impact in this world, right? Like yourself with money, and like the conversations we've had, like I've got goosebumps about this, but the conversations that we've had about helping people manage their money, that it doesn't have to be stressful, that it doesn't have to be, like, so hard. Like, just follow the system. We'll sort it all out and then follow the system. It's really easy.
Speaker 1: Yeah.
Speaker 2: That for me is like powerful stuff. I know that no one really wakes up going, "I can't wait to be a salesperson in my life." I didn't even wake up doing that. And so it was like, for me, where do I fit in in this world to help people that are making that impact?
Speaker 1: Yeah.
Speaker 2: And it's like, you guys are the superheroes. You're the one that's helping people make these huge changes in their life and their business, and the generational change of all of that. My job is to put a cape on you to help you fly higher and faster. And so that for me is so powerful that if I was to niche down to one specific area, all the amazing people that I want to work with, I'm missing out on, or I'm not necessarily open to my messaging and their offers that I have, in that the foundations of sales are all the same.
Speaker 1: Yeah.
Speaker 2: People will come to me and be like, "But my business is different." Yes, your business is different. However, you still need money in your business. Whether you are a non-for-profit, whether you are a startup, whether you are a multimillion dollar business, you all still need money. You all still need sales. And so those foundations are still the same.
Speaker 1: Yeah.
Speaker 2: So I think to niche down too hard can be really brain damaging. I think it can be really restrictive. However, I don't also believe in trying to talk to everyone. I think it's about being clear on who you want to work with and what their challenges are, not necessarily the industry they're in or the gender that they're in. I very much focus on women. I also work with men. Sometimes I feel like I have to justify that I'm not a man hater when I'm talking about just working with women or wanting to empower women to make more money in their business. So ... my thoughts on niching.
Speaker 1: Yeah. No, and it's, it, it's interesting 'cause I, I've, I've tried the niching and it doesn't... Like every time I try to target a certain sort of even industry
Speaker 2: Mm-hmm.
Speaker 1: ... I'll get a client that's totally unrelated.
Speaker 2: Yeah.
Speaker 1: And, and ultimately though, the thing that I've, I've noticed when I reflect, I'm like, every single client that I've had has had the same... Well, not same obviously, 'cause we're not all exactly the same. Has had a similar value set to me.
Speaker 2: Mm-hmm. Yeah.
Speaker 1: They come at the world in the same sort of way. And the, and for me, the common thread is they all want to be self-empowered when it comes to money.
Speaker 2: Absolutely.
Speaker 1: They are sick of relying on other people to do things for them. They've been burned. They've, you know, they've had accountants who've let them down. They've had lawyers who've dropped the ball. They've had all sorts of other professionals. So whatever other field that they're in, I mean, obviously I don't help with tax anymore or, or legal stuff, but they, the feeling that they want is that they can do it and they need it to be
Speaker 2: Yeah.
Speaker 1: because it's, they're being told it's overwhelming. And I was like, "I'm sorry, but that's rubbish. It does not have-"
Speaker 2: Yeah.
Speaker 1: overwhelming. It can be as, as simple or or as complex as you want to make it."
Speaker 2: Yeah.
Speaker 1: That power is yours.
Speaker 2: Absolutely. I
Speaker 1: and they're the people that I attract.
Speaker 2: Absolutely. I was talking to someone last night, and she was saying, "Oh God, I'm just sick of this, like, constant selling. Like, I just want my income..." ... to be, like, stable enough and the recurring income is solid. And I was like, "Wow, she sees selling as a complete separate part of her business-"
Speaker 1: Mm-hmm.
Speaker 2: where I see selling as your business."
Speaker 1: Yeah.
Speaker 2: Everything that you do, everything that
Speaker 1: Yeah.
Speaker 2: say, everything that you put out there, every conversation you
Speaker 1: Yeah.
Speaker 2: is a reflection of your business, and that is selling.
Speaker 1: Yeah.
Speaker 2: Selling has been around, obviously, since mankind, right? Or probably since even in the animals, I don't know. But what people think is that selling is this separate transaction. If you're in a relationship, you have sold yourself to someone to say, "I am worthy of hanging out with a lot, macking out with," whatever. If you have bought something, you have sold something. Sales is everywhere.
Speaker 1: As a parent, we are constantly selling.
Speaker 2: Yeah.
Speaker 1: Selling the vegetables on the plate.
Speaker 2: Yes.
Speaker 1: Selling the pink fish.
Speaker 2: your shoes on.
Speaker 1: Yeah, yeah. We were having this conversation not long ago. The pink fish, AKA
Speaker 2: Yeah.
Speaker 1: it's delicious. Try the pink fish.
Speaker 2: Yeah, absolutely.
Speaker 1: Yeah.
Speaker 2: So sales is literally everywhere.
Speaker 1: Yeah.
Speaker 2: And we constantly take it out as like, "Oh, it's a separate activity or thing that I've got to do," it's like, that is going to be exhausting and it is gonna be,
Speaker 1: Yeah.
Speaker 2: like feel hard.
Speaker 1: Yeah.
Speaker 2: But I think when you're talking to the right people and you're hanging out with the right people, like one of my key indicators of working with someone is, would I hang out with you, go for a cup of coffee, have lunch, go for a wine, go for a walk? If the answer is no, that is okay, but we're just not meant to play together, you know. Like, I catch up with my clients when they're visiting in Sydney. I catch up with my clients when I'm traveling and, you
Speaker 1: Yeah.
Speaker 2: You and I caught up at an event, and I was like, "Yeah, Alf is here. This is awesome."
Speaker 1: Yeah,
Speaker 2: You know, and it was just like, "Yeah, cool." Yes, we work together, but it, for me, it was like, Alpha's an awesome human. Like, I went home thinking, "I am so blessed for the people that are around me that are doing, not just amazing things, but come with such a beautiful heart and connection and all of that as well," so...
Speaker 1: Yeah. No, I feel the same way. Yeah, and this is, this is where I think, as humans and, as business owners, if we can try and sort of distance ourselves from the, yes, we do need to make money, yes, we have bills to pay and all of that, but the, the more stressed we become about that, even just in our minds, the the more that kind of like desperation kind of comes. And if if you think about it in a dating world, whoever's desperate, you'd be like, "Oh, my God, not you."
Speaker 2: Yeah, no, thanks.
Speaker 1: "Oh, I oh, I have to go to the dentist right now." "Like, and get a root canal 'cause I'd prefer that to sort of-" dealing with this right now."
Speaker 2: Absolutely.
Speaker 1: So that level of desperation, but it's it's a catch-22 'cause you're like you've got to kind of find the calm
Speaker 2: Yeah.
Speaker 1: the more desperate you are, you just attract that and it just ends up in this loop.
Speaker 2: Yeah.
Speaker 1: So selling, and selling's the same way. People are like desperately selling. People are like, "Oh, okay," whereas you're
Speaker 2: So close.
Speaker 1: The amount of times I say to people is that, "Well, I could really retire now if I want to. I don't actually really have to do what I do right now, but I actually love it and I see the value and I just love-" the transformation that people get-"
Speaker 2: Yeah.
Speaker 1: so I choose to do it. It's not a big money spinner, you know, as a business." "But I still love what I do."
Speaker 2: And this is what's cool, right? So you and I are in the same mindset, or mindset kind of area or category of like our industries or our skill set can feel really gross and uncomfortable and desperate and bring up everyone's stuff, right?
Speaker 1: Yeah.
Speaker 2: Like I said before, no one wakes up thinking, "I can't wait to be salesperson." Like, it just doesn't happen. They grow up thinking I want to be a fireman or a nurse or a whoever.
Speaker 1: Yeah.
Speaker 2: And it's the same when it comes to money. It's like people don't necessarily want to dig in deep and get all the uncomfortable feelings of it, but they also want it to be easy and to have it sorted. If we click over that mindset of like money's just a part of life, sales is just a part of life, and the way that we treat it is just like, "Yeah, cool," like, it's easy, it's finding out a way that works really well for you. It's not about putting you into a box that everyone has to fit into.
Speaker 1: Yeah.
Speaker 2: Like, if I said to my clients, "Okay, you've got to say this, this, this, and this," they'd be like, "I don't really like those words," or they're stumbling over it when they're talking to people, like for me, it's about putting the
Speaker 1: thing.
Speaker 2: Yeah. Like, put the structure and the process around you to support you as the business owner.
Speaker 1: Yeah.
Speaker 2: And then everything else will just flow, like it'll be fun. It'll... Like I say to people, especially when they join Her Sales Club, they come in, they're a little bit like, "I need help with sales." And then it's like, see how sales is so sexy? Like it's
Speaker 1: Mm-hmm.
Speaker 2: ... easy. It generates you cash. It's fun. You get to talk to people. Like, it's just beautiful, and it's the same with money. When you've got money flowing and everything's working, it's like, "Yeah, life is good."
Speaker 1: Yeah.
Speaker 2: But when it's not working, it's like, "Ugh," like the pressure. Like people do crazy things around
Speaker 1: Mm-hmm.
Speaker 2: ... or because of money.
Speaker 1: Yeah. Mm-hmm, yeah, right.
Speaker 2: it's very interesting.
Speaker 1: It is, yeah. And you mentioned Her Sales
Speaker 2: Yes.
Speaker 1: which I'm a member of.
Speaker 2: Yeah.
Speaker 1: And I think I'm a foundational member? One of founders?
Speaker 2: You are a foundational member, yes.
Speaker 1: I love it. I still
Speaker 2: One OGs.
Speaker 1: One of the I only found what that actually means about six months ago. 'Cause I'm seeing this OG everywhere. I'm like, "What is that?" And then when someone
Speaker 2: Yeah.
Speaker 1: Original Gangster, I was like, "I still don't get it."
Speaker 2: Yeah.
Speaker 1: Like, okay, I'm like, whoo, it's over my head.
Speaker 2: Yeah, no, you're
Speaker 1: get the concept. Yeah.
Speaker 2: Yeah.
Speaker 1: And then, but original OG, I'm fine with.
Speaker 2: Yeah.
Speaker 1: But you also have something else coming up, which is really exciting. You're coming to Queensland.
Speaker 2: I am, yay. A lot of people think I'm from Queensland. I'm not.
Speaker 1: No.
Speaker 2: I've had an amazing opportunity spark up from someone else's Muppetness is the way that I'm looking at it. And I've been... I had someone reach out to me and say, "Well, while you're in Queensland, can we do a sales session or can you help me?" And I said to my...Absolutely, but I'm also a big believer that I can't fix your sales in an hour, right? It's very rare that I do one-off sessions with people without doing any other work. And so, I was like, "What do women in business need right now?" Because people will tell you that the economy and that people aren't spending and that things are tight and no one's buying anything, you know, all that sort of stuff. People are still buying Taylor Swift, may I
Speaker 1: Mm-hmm.
Speaker 2: spending a lot of money on Taylor Taylor Swift all the other random stuff that we buy.
Speaker 1: Yeah, like personalized license plates.
Speaker 2: What?
Speaker 1: Personalized license plates.
Speaker 2: Yeah.
Speaker 1: seeing them everywhere. I was like, "They cost a lot of money and they have no real use from my perspective."
Speaker 2: And they're ongoing as well, right? Like, it's not just a once-off purchase.
Speaker 1: No, you gotta keep paying for it and I was like, "I don't get it." So there's money there.
Speaker 2: Yeah.
Speaker 1: Anyway.
Speaker 2: Yeah, it's absolutely money.
Speaker 1: Back to the beautiful thing you're creating.
Speaker 2: Yeah. And so I was like, "What do these women need in this time?" And it's people are burnt out, people are juggling things, you've got kids, I've got kids and so I was like, "We need to just help people get their sales sorted." We need to build out a process and a machine that generates leads, that converts the leads that are coming in and for things to be really, really easy. So we're going through people's messaging, we're going through how to convert them, we're going through their offers, we're going through what is that step-by-step process that you need to literally build out so that you know when you get an inquiry, how we get them to a paying client and then how do we nurture the living bejeebers out of them in your business. And so we're doing all that in a one-day workshop in a room full of beautiful, amazing women.
Speaker 1: At the Gold Coast.
Speaker 2: In the Gold Coast, 31st of October on a Friday, Halloween. So yeah, so some people are staying for the weekend, some people are flying some people are traveling on the Friday and going home on the Friday if their finances are a little bit tight. So we're doing some really cool stuff on that day, and I cannot wait to deliver
Speaker 1: Yeah.
Speaker 2: ... because I know the impact it's going to make when people can see that all the cogs in their business are turning and it doesn't have to be really hard or really complicated.
Speaker 1: And then you can get instant feedback as well, like being in workshops like that, when you start to talk and then you can see the reactions of people in the room when you change your messaging and they're like, "Oh, yes."
Speaker 2: Yeah.
Speaker 1: "That's, I'd love to know more about that." And you're like, "Oh, okay, I've I've hit, I've hit it, like I gotta, better write that down so I remember it."
Speaker 2: Yeah.
Speaker 1: So, yeah.
Speaker 2: And I think, I think the other powerful thing that people may not really see is that I had a conversation with someone that had just joined her sales club and she had, she hadn't been making a whole heap of sales in her business and she was going in to do, to meet with quite a large potential client and I had a 15-minute conversation with her. She has been trying to work with this client for over three months and I said, "This is the way that we need to structure it. Like, it's not about you, it's not about going in and pitching what it is that you do, it's about them. It's all about them." She's like, "Okay, well, how do I do that?" And I was like, "Step by step by step, we walk through it, we jot it all down, closed, done." And she was like, "I can't believe it's taken me three months and I've had a 15-minute conversation with you."
Speaker 1: Yeah.
Speaker 2: "And we're there." And it's
Speaker 1: remember seeing her comment in the in the, her sales club group and I was just "Oh my God, this is fantastic."
Speaker 2: Yeah. Like, this stuff, like I get goosebumps about it because what people don't realize is I'm not a, like, I don't hold back from anything. I will give you so much advice and strategy to the best of my ability, with a pink fluffy slip that sometimes it needs to be with because sometimes I need to get people to, to move, to do things differently. And even with this same beautiful
Speaker 1: Mm-hmm.
Speaker 2: ... she has tweaked the way that she's looked at her business to the point she's now got sales coming in. She's like, "Oh, I've just made this many sales," or, and I'm like, "Hang on, let's just acknowledge this for a minute."
Speaker 1: Yeah.
Speaker 2: Like, "Let's just stop for a second."
Speaker 1: Mm-hmm.
Speaker 2: And she was like, "I just..." She's like, "I'm your biggest raving fan." I was like, "This, like this for me is like normal." Like imagine if she'd come in earlier, like
Speaker 1: Yeah.
Speaker 2: imagine what we can do in a whole day, like of me literally in your business building this stuff out, giving you real feedback then and there,
Speaker 1: Yeah.
Speaker 2: freaking priceless.
Speaker 1: Wonderful. So we're gonna put the link to this workshop on the 31st of October at the Gold Coast.
Speaker 2: Yep.
Speaker 1: It's a, a full day?
Speaker 2: Full day, yeah.
Speaker 1: Yeah. See, I would love to come, but I'm already at an event that day and I was just like, "Ugh."
Speaker 2: Yes.
Speaker 1: Anyway, but it will be fantastic, so please check out the link and if you need to fly up you can 'cause Gold Coast has an airport. And if you're in driving distance then you must be there.
Speaker 2: Yeah.
Speaker 1: So that is going to be sensational.
Speaker 2: Awesome.
Speaker 1: So thank you so much, Marie. I, we could just keep talking and talking so I'm going ... have to, like, chop us off now.
Speaker 2: Dammit.
Speaker 1: To so that yeah, everyone can go check out the link now too.
Speaker 2: Yeah, absolutely.
Speaker 1: their ticket.
Speaker 2: And if you've got any questions or anything like that reach out, I'm, as you can tell, always happy to have a chat.
Speaker 1: Oh yeah. No, you're always so insightful. Thank you very much.
Speaker 2: Pleasure, beautiful.
Speaker 1: All right, everyone, have a lovely rest of your day and we'll catch you in the next episode.
Speaker 2: Bye.
